Data Driven Marketing Optimization
Secure World (SW) engaged Fulcrum Forge to provide an Inbound Growth Plan, one of our core data analysis content services. With the security event space becoming more competitive, SW wanted an audit of their website to validate the keywords they used, and where to focus their marketing efforts in the coming year. They wanted to know what topics would resonate with their audience, and how to best reach them.
Data, Insights, and Recommendations
Secure world received the following data from Fulcrum Forge:
120+ Reports.
100+ keywords deeply researched.
Text, display, and social advertising recommendations.
Competitive research on your top 3 Competitors.
25+ pages of recommendations and prioritized actions.
A two-hour meeting where we walked through all of it with their team.
Client Data Hidden for Privacy
What you get with an Inbound Growth Plan
Website audit: We review your site to optimize SEO and engagement.
Content audit: We look at blogs, social, and other online content to see what's working best to optimize social media engagement.
Keyword research: We use tools to find the keywords you should be using to drive traffic and generate leads.
Competitor research: We look at three competitors to see how you can differentiate yourself and promote your services for better lead generation.
SMART goals: We create Specific, Measurable, Achievable, Realistic, and Time-bound goals for your marketing plan. Goals that focus your approach and lead to success.
Buyer personas: Up to two, detailed buyer personas to define, reach, and engage with your ideal customer.
12-month content plan/Pillar Page content plan: The plan includes gated content offers, blog posts, and other rich media content recommendations.
Promotion strategy: We tell you which social networks and online locations to publish on to reach your ideal customer.
Editorial calendar: We lay it all out for you, when content needs to be completed, and the best times to post to each outlet and social network.
Walkthrough to execution: We'll do a comprehensive walkthrough of everything and you'll be ready for launch!